New Level Radio (NLR), the music and marketing industry leader that provides 100% customizable radio networks for businesses all over the U.S., announces today that it has agreed to new partnerships with Bear River Casino Resort and Black Oak Casino Resort in California, Mole Lake Casino Lodge & Conference Center in Wisconsin and Scarlet Pearl Casino Resort in Mississippi.
New Level Radio provides on-property music, messaging and video programming for gaming properties across more than 20 U.S. states and recently launched its fully exclusive catalog of services to these four properties.
“New Level Radio is thrilled to team up with these new clients and add them to a long list of gaming venues that utilize our services,” said New Level Radio Vice President and co-founder Nathan Green. “We have carved out a niche in providing casinos a unique, made-to-order collection of audio entertainment, so the addition of Bear River, Black Oak, Mole Lake and Scarlet Pearl is certainly a great fit.”
Management of the newly signed properties echoed Green’s enthusiasm regarding the new agreements and said they are already reaping the benefits.
“New Level Radio is exactly what we needed to take our business to a new level,” said Ana Cortes, Marketing Manager at Bear River Casino. “We love having the ability to fully customize playlists with different genres of music for the wide variety of clientele that visit our property at different time slots throughout the day. And with our ads running periodically, we have noticed a significant increase in awareness of upcoming promotions and events among our guests and employees alike. New Level Radio is the right product for any business looking to enhance their guest experience and keep their employees in the loop.”
“New Level Radio took the standard music on our gaming floor and turned it into a constant messaging board for our gamers,” said Daniell Baldwin, Director of Marketing at Black Oak Casino. “Not only can our guests now enjoy the genre of music that fits the demographic for that day, but the commercials they hear are always ours, whether it’s about current promotions or our Seafood buffet, it’s a constant reminder about all the amenities our casino has to offer. New Level Radio has been a great addition to our overall marketing plan.”
Vicki Haskins, Scarlet Pearl Casino Resort Director of Promotions, Events & Entertainment, added, “We are delighted to have partnered with New Level Radio as our casino music source. Our customers are truly enjoying the exclusive sounds and radio feel that is generating excitement through the casino 24 hours a day.”